Privacy Policy
Effective date: 27/05/2026
Seahorse Futures Ltd (“Seahorse Futures”, “we”, “us” or “our”) respects your privacy and is committed to protecting your personal data.
This Privacy Policy explains how we collect, use, store and protect personal information when you visit our website, contact us, or engage with our services.
Seahorse Futures Ltd is the data controller for the personal data described in this policy.
1. Who we are
Seahorse Futures Ltd is a UK-based leadership consultancy.
Company name: Seahorse Futures Ltd
Website: seahorsefutures.com
Email: petercaunce@seahorsefutures.com
Registered company number: 16529428
2. Personal data we collect
We may collect and process the following personal data:
Information you provide directly
When you contact us through the website, by email, or through another business communication route, we may collect:
- your name
- your email address
- your phone number, if provided
- your organisation or role, if provided
- the content of your enquiry or message
- any other information you choose to share with us
Website and technical information
When you visit our website, some technical information may be collected automatically, including:
- IP address
- browser type and version
- device information
- pages visited
- approximate time and date of visit
- referring website or source
This information may be collected through cookies, analytics tools, hosting services, or similar technologies.
3. How we use your personal data
We use personal data for the following purposes:
To respond to enquiries
We use your contact details and message content to respond to your enquiry and discuss potential work with you.
Lawful basis: legitimate interests, or steps prior to entering into a contract.
To provide services
If you become a client, we may use relevant contact and organisational information to deliver agreed consultancy, leadership development, advisory, diagnostic, or assurance services.
Lawful basis: performance of a contract.
To manage business administration
We may use personal data for administration, record keeping, invoicing, accounting, legal, insurance, and compliance purposes.
Lawful basis: legal obligation and legitimate interests.
To improve the website and services
We may use limited website and usage information to understand how visitors use the website and to improve content, usability, and performance.
Lawful basis: legitimate interests. Where cookies or analytics require consent, we will rely on your consent.
To send updates or marketing communications
We will only send marketing communications where we have a lawful basis to do so, such as your consent or a legitimate interest where appropriate. You can opt out of marketing communications at any time.
Lawful basis: consent or legitimate interests, depending on the context.
4. Cookies and similar technologies
Our website may use cookies and similar technologies to support website functionality, understand website performance, and improve user experience.
Cookies are small files placed on your device when you visit a website. Some cookies are necessary for the website to function. Others, such as analytics or marketing cookies, may require your consent.
You can manage cookies through your browser settings. If our website uses non-essential cookies, we will provide appropriate information and consent options where required.
5. Who we share personal data with
We do not sell your personal data.
We may share personal data with trusted service providers who help us operate our website and business, such as:
- website hosting providers
- email and communication providers
- IT support providers
- professional advisers, such as accountants or legal advisers
- payment or invoicing providers, where relevant
We may also share personal data where required by law, regulation, court order, or another lawful request.
Where we use service providers, they are only permitted to process personal data for appropriate purposes and in accordance with applicable data protection requirements.
6. International transfers
Some service providers may process personal data outside the UK. Where this happens, we will take reasonable steps to ensure appropriate safeguards are in place to protect your personal data in line with UK data protection law.
7. How long we keep personal data
We keep personal data only for as long as reasonably necessary for the purpose it was collected.
As a general guide:
- website enquiries may be kept for up to 24 months after the last meaningful contact, unless a longer period is needed
- client and contract records may be kept for up to 6 years for legal, accounting, and tax purposes
- marketing preferences may be kept until you unsubscribe or ask us to remove them
- technical website data may be kept for a shorter period depending on the tools used
When personal data is no longer needed, we will delete it, anonymise it, or securely archive it where appropriate.
8. How we protect personal data
We take reasonable technical and organisational measures to protect personal data from loss, misuse, unauthorised access, disclosure, alteration, or destruction.
These measures may include:
- secure website connections where available
- access controls
- password protection
- appropriate use of trusted service providers
- limiting access to personal data where possible
No method of electronic transmission or storage is completely secure, but we take reasonable steps to protect the information we hold.
9. Your rights
Under UK data protection law, you may have the right to:
- access the personal data we hold about you
- ask us to correct inaccurate or incomplete data
- ask us to delete your personal data
- ask us to restrict how we use your data
- object to certain uses of your data
- ask for your data to be transferred to another provider
- withdraw consent where we rely on consent
To exercise your rights, contact us using the details in this policy.
We may need to verify your identity before responding to a request.
10. Complaints
If you have concerns about how we handle your personal data, please contact us first so we can try to resolve the issue.
You also have the right to complain to the Information Commissioner’s Office, the UK regulator for data protection.
ICO website: ico.org.uk
11. Third-party links
Our website may contain links to third-party websites. We are not responsible for the privacy practices, content, or security of those websites. You should review their privacy policies before providing personal data to them.
12. Children’s data
Our website and services are not directed at children. We do not knowingly collect personal data from children. If you believe a child has provided personal data to us, please contact us and we will take appropriate action.
13. Changes to this policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date.
14. Contact
If you have any questions about this Privacy Policy or how your personal data is handled, contact:
Seahorse Futures Ltd
Email: petercaunce@seahorsefutures.com
Website: seahorsefutures.com
Copyright © 2026 Seahorse Futures - All Rights Reserved.